We thought it might be interesting to show you an example of a brand overhaul we completed recently.
The client in question was Newbury based Intamesh.
Intamesh offers the most comprehensive range of architectural mesh products to suit every technical requirement. These products are high end, architectural wires and meshes that add a contemporary and sculptural from all kinds of objects from benches and floor panels to shopping centre facades.
The company asked us to look at both their branding and website to see what we could do.
We looked at their current branding and quickly established two lines of attack.
1. Bring the brand and website in-line with the products themselves in order to represent the contemporary nature of the products.
2. Overhaul the brand to appeal to its target audience. Ie. The architectural industry.
So here is the previous website with its logo top centre.
As you can the site and logo lack that ‘designed’ feel. Both are very basic, and although the site itself is functional it lacks any form of visual design. You would find it hard to imagine this website and branding appealing to its potential customer base, who as architects themselves are quite visually influenced so a well designed site and branding are essential.
Below are both our new website design and logo.
As well as visually being redesigned, the site has a more in depth product gallery, SEO overhaul and has been reordered to make it easier to navigate. As well as this there is a clear contact section whereby the user can enquire about the Intamesh product range. The final touch was to add a fancy scrolling image gallery to the home page which adds that extra professional touch.
You can view the website here.
For information on how we can help you overhaul your brand please drop us an email.